WTF is purple LAB ?

Hey! We're Purple.LAB(), a quirky bunch of tech enthusiasts who craft smart solutions for the financial world. Think of us as your tech-savvy friends who love diving deep into complex challenges while keeping things human - we're not robots on an assembly line, but craftspeople who shape software with care.

LAB stands for

listen

Every engineering project begins with gathering all the necessary inputs and information we need for meaningful work. Before discussing what to build and how to build it, we always ask why. Our delivery managers and UX designers strive to be excellent partners to the business, helping them prepare well-defined requirements that make sense for everyone involved.

We're not your typical "here's what you ordered" agency. We roll up our sleeves and dive deep into understanding your business. Think of us as your tech sidekicks, bringing fresh ideas to the table and helping shape your success story from the ground up.

Quality isn't just a buzzword for us - it's our north star. Our delivery wizards work hand in hand with business teams to smooth out processes and keep everything running like a well-oiled machine.

We don't just build and forget - we keep our ears to the ground. By staying tuned to how people actually use our apps, we make sure everything we create hits the mark and makes users smile.

Analyze

Before we start building, we kick things off with a technical analysis. It's a big part of our process. By figuring out what needs to be done, we can avoid a lot of headaches during the build phase. We get together, chat about the topic, toss around ideas, and make sure we're all set to create a solid, long-lasting solution.

When businesses bring their ideas, we dive deep into collaborative brainstorming and refinement. Through detailed technical discussions and creative problem-solving sessions, we shape each concept into something that's not just technically sound, but truly impactful. Our analytical approach ensures we consider every angle while keeping the end-user experience at the forefront of our solutions.

When a new project lands on our desk, it kicks off an exciting journey through our engineering squad. Our tech lead and delivery manager dive in first, followed by a collaborative technical analysis involving our developers and QA engineers. Together, we break everything down into story-pointed tasks, each with its designated champion and timeline.

Once we've got the blueprint, we take it back to our business partners for the final go-ahead. If they love it and the investment makes sense, these tasks find their new home in our backlog. But if something doesn't quite click? No worries - we head back to the drawing board and start fresh with the listening phase. It's all about getting it just right!

build

Building software is at the heart of what we do. Our engineering teams work in small, focused groups to deliver high-quality code through clean, maintainable solutions. We take a pragmatic approach to development, focusing on impact rather than rigid metrics. As we like to say: "We are not robots at an assembly line. We are people that craft software."

Purple.LAB() is a part of Purple Technology and has 30+ people. We like working closely together. We love focus.

That’s why we divide ourselves into serveral squads of 3-5 developers that work closely together led by a Tech Lead and focus on specific projects. Along with the developers, each squad has a dedicated delivery manager and tester.

We also love knowledge sharing and all LAB members of the same specialisation form a tribe. That means we have a QA tribe, Delivery Tribe or Tech Lead Tribe that meets on a regular basis, discusses problems and solutions and synchronizes across our squads.

Friendly faces who bring together technical expertise and leadership skills to make magic happen. They guide their small squads of developers, making sure everyone grows and learns while delivering amazing work. Think of them as your go-to tech wizards who not only write code themselves, but also help shape our technical direction, coach squad members, review code, and keep projects running smoothly.

They work across the entire technology stack. Rather than being confined to a specific layer of development, they take a holistic approach to building clean, maintainable solutions while collaborating with QA engineers, delivery managers, and other squad members to deliver high-quality software that meets business needs.

Think of our QA wizards as the guardians of awesomeness! They're like quality superheroes, making sure everything we create works like magic for our users. Working side by side with developers and delivery managers, they put new features through their paces, hunt down sneaky bugs, and keep track of everything in their trusty documentation vault.

Our talented AWS specialists focus on crafting secure and scalable cloud architectures, working as a central team that supports all our engineering projects. They're the go-to experts who make sure our cloud infrastructure runs smoothly and efficiently, providing valuable services that help every team succeed.

Masters of the "how," they craft precise technical specifications and guide implementation with laser focus. They create technical roadmaps and track our development process. With their deep understanding of system architecture, they prepare clear documentation before development begins.

Each project journey starts with business-level discussions and technical analysis led by tech leads and delivery managers. The team collaboratively breaks down projects into manageable tasks, each with assigned champions and timelines. After business partners approve the plan, implementation begins with a process inspired by scrum, but with flexibility for teams to adapt workflows to their needs. Developers write unit tests and maintain a comprehensive understanding of their work's impact, while product drivers and delivery managers ensure clear requirements and coordinate with stakeholders. Finally, QA engineers thoroughly verify the completed work before coordinating releases that align with business needs - all without being constrained by rigid schedules.

We specialize in building native cloud applications on AWS using serverless computing. Our tech stack, which includes TypeScript, Node.js, React, and Next.js, alongside AWS services like StepFunctions, Lambda, Cognito, DynamoDB, and event-driven services (EventBridge, SNS, SQS), enables us to create efficient, scalable, and cost-effective solutions. Our serverless approach allows us to build modular business logic with clear interfaces that scale seamlessly, while Infrastructure as Code and robust CI/CD ensure consistency and automated deployment.